Marketing strategy Assignment Example | Topics and Well Written Essays - 2250 words

Marketing strategy - Assignment Example It is anticipated that new courses will be added once the initial set up has been completed and has bedded in, allowing expansion of the university’s courses to a global market place through a new company set up specifically for the purpose. The venture should payback the initial capital investment within a period of three years, providing a relatively short period of risk as far as the investment is concerned. The marketing strategy focuses on niche marketing and will target those who might be interested in starting up their own business. With the potential for mass redundancies in both the public and private sectors over the next few years, there is a huge opportunity to help many people set up their own business and achieve the freedom and success that such a venture brings. This report sets out the analysis and marketing strategy supporting the introduction of a range of new e-learning courses for global consumption. A strategic analysis is provided, which considers the external environment within which the university operates, together with an analysis of actual and potential sources of competition. The strengths and weaknesses of the university will be combined with the opportunities and threats present in the current climate, to provide a solid foundation for a focused marketing strategy that analyses the proposal using the extended services marketing mix, segmentation and targeting strategies and the profile of the â€Å"typical† customer. The report concludes with a summary of the marketing strategy and why it will be successful for the university as a medium-to-long term project. Following the recent decision by the government to cut the teaching budgets for universities, it has become necessary for the university to focus on more income-generating activities to enable continued funding of vital activities. After much discussion, it has been decided that the university needs to

Pollution in the UK Essay Example | Topics and Well Written Essays - 1750 words

Pollution in the UK - Essay Example This paper efficaciously delineates the issues concerned with the pollution in the United Kingdom, along with the problems encountered by the councils to combat them. Moreover, this paper talks about pertinent measures to be undertaken by the authorities of UK in order to transform the society in to a healthy and sustainable place to reside. The Department of Environment, Transport and other Regions states that clean air is a fundamental component of a good eminence of life and people have the authority to expect that the air they take in will not be harmful to them (Report, 2000). Post the haze issue of the mid-twentieth century, the British government has put in tremendous effort in to the management of air quality, which has resulted in substantial reduction of pollution in the UK, in comparison to other countries of the world. Nevertheless, there is still a lot of work to be done so as to uphold and improvise the quality of air. According to the ENDS Report, one of the key steps forward in the enhancement of the quality of air, thereby, reducing pollution was the Environment Act which introduced an incorporated structure with regards to the handling of national as well as local air pollution having its basal on the health-based norms (ENDS Report, 1997). Moreover, it also marked the budge of a source-centralized app roach to the one which concentrated on the reduction of exposure. As a point in fact, the central role was handed over to the local authorities and they were expected to forecast whether pollution would possibly tend to transcend the air quality norms by the year 2005, thereby, outlining the strategies to lessen the concentrations in chief places. According to Xing, it is a hard fact to study that time is running out for the local authorities to keep up with the objectives of pollution under the regime of Local Air Quality Management or LAQM (Xing, 2004). There are only a handful of councils with top pollution grades which have generated action strategies to address the problems of reduction of pollution. Other than the councils which face the difficulties of attaining the objectives on time, there are various councils of smaller conurbations which also require an appreciable exercise of the air quality management in order to preserve the health of environment and people. As a resul t, the upshot of this research would provide us with a good example to manage the intricacies and facilitate the smaller cities to learn from various experiences as well. Problems faced by Councils in managing Pollution The influence of urban areas on the environment is quite substantial for the reason that